FOOTBALL MEDIA / CONTENT / SOCIAL
Aaron
Bennis
I'm a football media and content creator currently working as Head of Media at Sutton United. I hold a degree in Football Business and Media (BA Hons) from UCFB and have developed strong experience across football journalism, editorial content and digital media.
I am a proactive, collaborative and highly organised individual with a strong work ethic and the ability to produce accurate, engaging content under pressure and to tight deadlines.
My passion lies particularly in football writing and editorial storytelling, with experience producing match reports, interviews, reaction pieces, features, club news and matchday content. Voluntary journalism-specific roles at Overtime Heroics and AFTV, alongside internships at Boreham Wood Football Club and Sutton United Football Club, have allowed me to develop my writing, interviewing and matchday reporting skills within different football environments, together with my overall digital media skills.
Since joining Sutton United, I have progressed from Media Executive to Head of Media within two years, overseeing the club’s editorial and digital output while managing interns and volunteers. I have produced and edited written content across all departments, designed and distributed the club’s digital matchday programme, as well as delivered photography, videography and social media content. I have also managed content across X, Instagram, Facebook and TikTok, adapting stories for different audiences and platforms.
My work has contributed to increasing the club’s social media impressions by more than 99 million, demonstrating my ability to combine strong editorial judgement with audience awareness and digital performance.
SUTTON UNITED
SELECTED WORK
EXPERIENCE
Clubs I've
worked for.
THE APPROACH
Creating content to
engage, inform and connect.
From a packed matchday to the five seconds nobody expected, I look for the moments that give a club a personality — then build content around them.
SKILLS
What I
do.
Social strategy
Building a clear voice, content pillars and platform-first ideas that turn attention into community.
Content production
From concept to camera to edit — short-form video, photography, graphics and campaign assets.
Matchday media
Fast, reactive storytelling across live moments, results, personalities and everything happening around the game.
Creative direction
Finding the idea, setting the visual direction and making sure every piece feels like part of something bigger.